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ILT and eLearning Curriculums for Franchise Restaurant Operations

Building operational consistency, growth, and profitability

CLIENT

National quick-serve restaurant (QSR) franchise organization

AUDIENCE

Frontline restaurant staff, crew trainers, shift managers, general managers, and franchise owners/operators across all franchise locations

CHALLENGE

  • The Fragmentation: Eliminate the wide variation in training across franchise locations that created inconsistent operations and declining Google reviews
     

  • The Learner Experience: Transform the existing frontline eLearning that lacked clarity, engagement, and essential content, and contributed to inconsistent execution in the restaurants
     

  • The Capability Gap: Close the gaps in business and operational knowledge among franchisees and Franchise Business Consultants (FBCs) to enable more effective coaching and improved profitability
     

  • The Growth Pressure: Support the CEO’s aggressive expansion and unit sales growth mandate while maintaining training execution quality and consistency

SOLUTION

I led a full redesign of frontline learning by rebuilding 12 foundational Articulate Rise eLearning courses and building three new ones to address critical content gaps.

 

I designed and built 3 role-specific curriculums for senior restaurant staff (crew trainers, shift managers, and general managers) including 18 eLearning courses, 2 on-site ILT programs, 3 trainer guides, and several evaluations.

 

For struggling franchisees, I created a 3-day ILT program focused on strengthening business acumen and operational decision-making. To ensure broader access, I built a 6-course eLearning curriculum for franchisees unable to attend in person.

 

I created a 1-year FBC Learner Journey, enabling FBCs to more effectively coach struggling locations and sustain performance improvements in the field.

RESULTS

  • Over the 4-year partnership, the franchise expanded from 640 to 850 locations, a 33% growth
     

  • The client’s Senior Director of Training highlighted the ILT program as a benchmark for future training design and delivery
     

  • Training completion rates improved which led to higher consistency in operational execution within and across locations
     

  • Average per-location gross sales increased by 5%, reflecting improved operational execution and overall franchise performance

ASSETS CREATED

  • Design documents for eLearning and ILT curriculums

  • Executive overviews of each curriculum

  • Articulate Rise eLearning courses

  • PowerPoints for 3-day franchisee ILT course

  • Participant Journal and Handouts for 3-day franchisee ILT course

  • Trainer Guides for each ILT course

  • FBC Learner Journey plan

Samples of the Frontline eLearning Courses

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Samples of the 3-Day Franchisee ILT PowerPoint

NOTE: The Facilitator SAY/DO instructions are included in the notes of the PowerPoint.

NOTE: The icons inside the grey bars indicate to the participants (and facilitator) when to expect an activity, discussion, or practice, and provides the participant guide page number when applicable.

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Samples of the 3-Day Franchisee ILT Handouts

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Samples of the FBC Learner Journey Plan

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Contact

Lorraine McCrossan​​

Email: lorraine@lorrainemccrossan.com​

  • LinkedIn

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